THE GAD EMPIRE MODEL
One team.
Every discipline.
No fragmentation. No handoffs. A single brief moves through every layer of the work, from the first question to the final audience.
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CREATIVE · MEDIA · PRODUCTION
One brief.One ecosystem.
A Dubai creative, media and production company since 2014, with over 1 billion YouTube views. Iconic music videos and commercials for the world's biggest artists, celebrities and influencers.
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THE SHOWREEL
From concept to final cut.
OUR LEGACY IN NUMBERS
Built in Dubai.
Watched worldwide.
1B+YouTube views across music videos and branded content
90%of the Middle East's mega and top influencers worked with us
10+years building music, entertainment and production in Dubai
Globalregional and international projects with artists and brands
TRUSTED ACROSS INDUSTRIES
One team.
01
Brand & Strategy
Marketing strategy · Brand positioning · Campaign strategy · Creative direction · Social strategy · Content strategy · Personal branding
02
Content & Social
Social media management · Content planning · Reels & TikTok · Copywriting · Design · Photography · Community management · Publishing · Reporting
03
Production
Commercials · Campaign films · Music videos · Branded content · Product films · Photography · Cinematography · Podcasts · TV formats · Events · Post-production
04
Talent & Influence
Influencer marketing · Celebrity campaigns · Artist collaborations · Talent sourcing · Negotiation · Campaign management · Creator production
05
Music & Entertainment
Music production · Songwriting · Recording · Vocal production · Sound engineering · Mixing & mastering · Artist development
06
Media & Digital
Media buying · Lead generation · Paid campaigns · Websites · Landing pages · Digital experiences · Performance optimization
07 · NEW
AI & Hybrid Production
AI-native films · Hybrid live action · AI environments & VFX · Virtual sets · Previs & concept · Localization & versioning
AI & HYBRID PRODUCTION
Real cameras.
Intelligent pipelines.
Live action, accelerated
Shot for real by our crew, with AI speeding up previs, concept frames, versioning and localization.
Hybrid production
Real talent and real sets, extended with AI environments, VFX and world-building that a physical shoot alone can't reach.
AI-native films
Campaigns and content generated end to end, still written, directed, edited and graded by our team.
VIDEO
Cinematic storytelling, at culture's speed.
Different deadlines are never a problem. Don't hesitate to reach out, even if the project is very last minute.
Book01Music Videos
We deliver creative solutions to artists of all genres.
02Commercials
Make your next ad an effective and mind-blowing visual with us.
03TV Shows & Original Formats
Scripted or unscripted. Viral. Relevant. Shareable.
04Lyric Videos
Original, premium-quality lyric videos that create strong and interesting visual support for your song.
05Social Media Content
Take your social content to the next level with smooth transitions and professional edits, for independent creators and corporate profiles.
06Documentaries
We will make a powerful visual for your narrative.
07Editing & Color Grading
Send your video for high-quality editing and color grading.
08Green Screen VFX
Our experts in chroma keying will solve all your green screen challenges.
093D Animation
3D animation for projects of every kind, from 3D logo production to designing custom graphic elements.
10Live Events & Concerts
From creative direction to flawless execution, with backstage content and same-day social coverage.
SELECTED WORK
Not just what we did.
Why it mattered.
Music videos, TV formats, commercials and AI-driven films. Four of these releases alone passed 174 million views on YouTube.
124M+ viewsMusic video · Anasala Family
Tool Ma Ehna Sawa
Song, music and production by GAD for the Anasala family, the YouTube stars behind the Burj Khalifa gender reveal billed as the biggest ever.
49M+ viewsMusic video · Dyler ft. DB Gad
Sorry
Lyrics, music and full production by GAD, from the first idea to the final video.
AI & Hybrid
AI & hybrid music video · XEENOVA × DB GAD
Bekfayana
A black-and-white noir film, shot for real and finished through our AI and hybrid pipeline.
Commercial
Commercial · BISSELL
CrossWave HF3 Cordless
A 30-second product film built around real family messes.
690K+ viewsMusic video · Logitech G
Lightspeed
Ahmed Al Nasheet and Dyler with Ossy Marwah and Safa Srour, built around Logitech G's Lightspeed range.
TV showTV show · Al Aan TV
Ghayer Shakl
An entertainment format with Lana Mohd, Nour Mar and more of the region's biggest creators.
TV showTV show · Al Aan TV
Sneakers 3al Bab
A weekly show on sneaker culture and the celebrity collaborations behind it.
Made for the feed.
Vertical-first content, from AI worlds to live ringside coverage.
AI & Hybrid
AI & hybrid
Before / After
A real Dubai beach shoot, rebuilt as a pink fantasy world.
Campaign
Creator campaign · Amazon
Amazon × Islam Afro
A comedy-led e-commerce spot with creator Islam Afro.
Live
Live broadcast · Behind the scenes
Muka Boxing
Our crew in the ring, broadcasting the fight night live.
Social
Personal branding
Atif Elzatahry
A football coach's story, from a small village to Barcelona and Real Madrid.
FROM ONE PRODUCTION TO AN ECOSYSTEM
One shoot.
10+ formats.
We don't just produce content. We build systems that keep working long after the camera stops.
Long-form episodeShort-form videoTikTokInstagram ReelsLinkedIn clipsPhotographyQuote graphicsStoriesPaid adsWebsite contentPR assets
01Songwriting
Our team of renowned writers, lyricists and topliners can work on a song from scratch or develop an existing idea of yours.
02Arrangement & Beats
Take your demo to the next level, or get a custom-made beat for your next project by multi-platinum producers.
03Music for TV & Brands
Our multi-instrumentalists, awarded producers and sound designers will create a unique sonic identity for your next commercial or movie.
04Artist Development
Full artist growth: creative direction, identity, sound and release strategy.
ARTISTS WE'VE WORKED WITH
INFLUENCER & CELEBRITY MARKETING
Creators with real pull.
Talent is selected around the idea. From sourcing and negotiation to production and reporting, we run the full activation.
90%
of the Middle East's mega and top influencers worked with us
Instagram followers, November 2026.
Not just a production house. The work starts before production. Not just a marketing agency. We create the work ourselves. Not just an influencer company. Talent serves a bigger idea. Not just a music studio. We've grown far beyond our origins.
OUR STORY
From a home studio to a creative powerhouse.
Founded by DB Gad in 2014, GAD Empire has grown from a home music studio into a multi-discipline creative, media and production company in Dubai. We don't follow trends. We build culture.
Launched as a home studio.
Opened a professional studio on Sheikh Zayed Road.
Connected with top influencers and celebrities.
Produced viral music hits and expanded into full production and commercials.
Created a viral TV show and a unique commercial for Logitech.
Produced songs for global artists like Tamer Hosny, Nora Fatehi and Drake.
HOW WE WORK
The strategy follows the need. Not the other way around.
01Discover
Understand the objective, audience, market and opportunity before anything is created.
02Strategize & Create
Define the strategy, creative concept, messaging and execution roadmap.
03Build & Produce
Develop, design and produce every asset: content, video, music, campaigns and more.
04Refine & Distribute
Polish every deliverable and deploy across the right platforms and channels.
05Optimize & Grow
Measure performance, refine the approach and scale what works for sustained growth.
QUESTIONS
Everything you need to know before the brief.
01What is GAD Empire?
GAD Empire is a creative, media and production company in Dubai, UAE, founded by DB Gad in 2014. One team handles strategy, video production, music production, influencer and celebrity marketing, social media content and AI and hybrid production, from the first idea to the final audience.
02What kind of video production does GAD Empire do?
Commercials, music videos, TV shows and original formats, branded content, product films, documentaries, social media content, lyric videos, live events and concerts, 3D animation, green screen VFX, editing and color grading.
03Which brands and artists has GAD Empire worked with?
Clients include Amazon, Huawei, Warner Bros., Universal Music Group, Sony, Logitech, Nikon, Shell, HONOR, Yango, Rotana, Keeta, Burjeel, NMC, CMC, BISSELL and Al Aan TV. Artists include Tamer Hosny, Nora Fatehi, Drake, MORGENSHTERN, Arut, Dyler and Ahmed Al Nasheet.
04What results has GAD Empire's work achieved?
Over 1 billion YouTube views across music videos and branded content. Tool Ma Ehna Sawa, written and produced for the Anasala family, has more than 124 million views, and Sorry by Dyler ft. DB Gad has more than 49 million.
05Does GAD Empire run influencer and celebrity campaigns?
Yes. 90% of the Middle East's mega and top influencers have worked with GAD Empire, including Noor Stars, Narins Beauty, Bessan Ismail, Ossy Marwah and Lana Mohd. The team handles talent sourcing, negotiation, production and reporting.
06Does GAD Empire produce music?
Yes. GAD Empire started as a music studio and still writes, produces, records, mixes and masters songs, scores films and commercials, and develops artists.
07What is AI and hybrid production?
Real cameras and real talent, combined with AI for previs, environments, VFX, versioning and localization. GAD Empire also makes AI-native films that are still written, directed, edited and graded by its team.
08Where does GAD Empire work, and in which languages?
GAD Empire is based in Dubai and works across the UAE, the Middle East and internationally, in Arabic, English and Russian.
09How do I start a project with GAD Empire?
Call or WhatsApp +971 58 560 0969, or email omer@gadempire.com with your objective, timeline and references. Short deadlines and last-minute projects are welcome.
Bring us the objective.
We'll build what it takes around it.
TALK TO US
Call or WhatsApp.
Tell us what you're trying to achieve, even if the project is very last minute.
+971 58 560 0969WRITE TO US
Send the brief.
Share your objective, timeline and references, and we'll come back with how we'd approach it.
omer@gadempire.com